In 1881 the future National League wanted to upgrade its image and target a more upscale fan base by doubling ticket prices, banning gambling, and outlawing alcohol sales. Several team owners who happened to be brewers refused to accept the new rules and banded together to form what would eventually become the American League. The National League attempted to discredit the new league by dubbing it the Beer and Whiskey League. This, of course only made the new league more popular. Duh!

Monday, July 12, 2004

Cub Your Enthusiasm

I realize the Cubs are more popular (marketable) than the White Sox, even in Chicago, even though it's been 87 years since the Sox won a World Series, which doesn't exactly pale in comparison to the 96 years it's been for the Cubs. Fine. I realize that in the Chicago version of those Fox Sports Net "Where [insert regional market] Fans Come First" commercials, they digitally insert Cubs logos onto people's tattoos and t-shirts, rather than White Sox logos. Fine. I realize that even though the White Sox outdrew the Cubs for the entire decade of the 90s there is a wide perception (relentessly reinforced by certain corners of the Chicago media) that no one goes to White Sox games. Fine. That doesn't really bother me.

What bothers me, friends, are lies. Regardless of how fucking lovable the Cubs are, the first All-Star game, in 1933, in which Babe Ruth hit the first All-Star home run, and which the American League won, 4-2, was played at Comiskey Park, home of the Chicago White Sox, and not at Wrigley Field, home of the Chicago Cubs. And yet, is selling these "Chicago Cubs 1933 Inaugural All Star Game T-Shirts." I suppose the schmuck who wrote the item description didn't know there were two teams in Chicago (there's no team name on the shirt), or that the schmucks in marketing figured they'd sell more this way. Good for them.

By the way, Tommy and I have tacitly agreed to not write about White Sox - Mariners series.